Press Releases

OQO Wins Japan’s 2007 Good Design Award

Recognition for World-Class Product Design of OQO model 02 Ultra Mobile PC

TOKYO, Japan – November 13, 2007 – OQO Inc., creator of the world’s smallest fully functional Windows Vista® PC, today announced that it has received the prestigious Good Design Award 2007, sponsored by the Japan Industrial Design Promotion Organization. This award recognizes the OQO model 02 computer for its innovative product concept, high degree of usability, and superior product design.

The "Good Design Award" is Japan's only comprehensive design evaluation and commendation system, originating from the "Good Design Selection System" (generally known as the "G-Mark System") instituted by the Ministry of International Trade and Industry in 1957. This accolade is presented for designs that clearly demonstrate merit in the following assessment categories: designs that meet or exceed a certain standard, superior designs and future-oriented designs. Products that have received the Good Design Award are permitted to be exhibited with the highly recognized "G-mark” logo.

"From the onset, we realized that in order to make a truly usable PC that can fit into your pocket, we could not simply take the conventional clamshell form factor of notebook computers and shrink it down in size. It was necessary to reconsider every feature and each type of interaction that the user would have in order to create a product that feels right in your hands and is intuitive to use,” said Nick Merz, co-founder and vice president of design. "This required not only a fresh and new industrial design, but a high degree of integration with electrical, mechanical, and wireless engineering.”

"Customers in Japan are very sensitive to industrial design and product quality. These attributes – together with the constant desire for smaller and lighter computers – has led the OQO model 02 to be a hit in this market,” said Kento Sugimoto, Managing Director of Brulé. "This is an exciting success story where a high-tech product designed in the United States has gained popularity in Japan.”

The OQO model 02 is now available in Japan through www.brule.co.jp and www.expansys.co.jp, and at retail locations including Yodobashi Camera, Sofmap Akihabara, and Bic Camera.

About OQO

Based in San Francisco, OQO Inc. has redefined mobile computing with its groundbreaking products, including the new ultra-small, powerful, ergonomic, and connected model 02 released in 2007. The OQO model 02 is a full-featured computer running standard Windows XP or Vista® in a pocketable, dockable form factor that gives the mobile individual or workforce true Anytime/Anywhere Productivity™.

Press Contacts:

Matt Phillips
Bite Communications
matt.phillips@bitepr.com
415-939-4185


"OQO”, the OQO logo, and "Anytime/Anywhere Productivity” are trademarks of OQO, Inc. Other trademarks are the property of their respective owners.